Getting school culture right is one of the hardest jobs a principal has! They know that unless their school’s culture is positive and uplifting, their students can’t thrive and succeed, and parents won’t be happy.

Yet, principals can’t magically “force” communities to adopt a positive, uplifting school culture. They only have their power of persuasion to lead their school communities towards the best culture. That’s why we like to say: The principal’s voice is their super-power. What they say, when they say it, and how their messages get delivered are the most important levers a principal has to create school culture.

Our messaging platform helps a principal breakthrough the swamp of competing social media messages so the principal can reach more parents and students with excellent, short, relevant, video messages that are guaranteed to improve student lives and strengthen their school’s culture.

We’ve identified one hundred and fifty school culture topics that are foundational to a positive, uplifting school environment. Our principals can use our tool to improve their school’s culture on those 150+ topics. Here are a few of the topics covered: